Maurice Lacroix is a luxury brand that provides products of excellent design and top quality and is a manufacturer of Swiss watches of an independent type. All the company's products are assembled exclusively by hand. In 1961, the parent company Desco von Schulthess AG purchased equipment for the Assembly of watches in Senlezhye. After that, the creation of separate products that were intended for the external and internal markets begins. The debuting model was released in 1975. A year later, the company is seriously starting to promote its brand in the Spanish market. The popularity of watches is rapidly increasing. This allows you to open a branch in Germany in 1979. In the 1980-1981 year, there is an active introduction of accessories for the Australian market. In 1987, the company introduced its products to the UK and Dutch markets. Many years of work did not go in vain. The company managed to achieve a prestigious position in the watch industry.